The relational enterprise moving beyond CRM to maximize all your business relationships Yazar: Cooper, Ken

The CRM project management handbook building realistic expectations and managing risk Yazar: Gentle, Michael 1957-

Available for University of the Philippines Baguio via Gale Virtual Reference Library. Click here to access

CRM redefining customer relationship management Yazar: Peel, Jeffrey

Performance-driven CRM how to make your customer relationship management vision a reality Yazar: Brown, Stanley A. 1946-, Gulycz, Moosha

At your service Yazar: Pelayo, Janice L.

The CRM project management handbook building realistic expectations and managing risk Yazar: Gentle, Michael 1957-

Available for University of the Philippines Diliman via Gale Virtual Reference Library. Click here to access

Customer-centric product definition the key to great product development Yazar: Mello, Sheila

Emotion marketing the hallmark way of winning customers for life Yazar: Robinette, Scott

Customer relationship management creating competitive advantage through win-win relationship strategies Yazar: Storbacka, Kaj, Lehtinen, Jarmo R.

Human relations in business developing interpersonal and leadership skills Yazar: Aamodt, Michael G.