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When the customer is stressed.
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Berry, Leonard L.
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Harvard Business Review
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Competing on customer journeys You have to create new value at every step.
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Edelman, David C.
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Managing customers as investments the strategic value of customers in the long run
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Gupta, Sunil 1958-
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Lehmann, Donald R.
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Life after the 30-second spot energize your brand with a bold mix of alternatives to traditional advertising
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Jaffe, Joseph 1970-
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Customer intimacy pick your partners, shape your culture, win togehter
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Wiersema, Frederick D.
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Innovator's playbook how to create great products, services and experiences that your customers will love
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Baird, Nathan
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Sensing forms, sensing food a study on the effects of nonverbal communication factors on ambience creation and perception of clients on the quality of food and service in restauran...
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Vicencio, Josefina J.
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