Harvard business review on customer relationship management.

The need to treat customers unequally. IN Exetech [column] by Hamlin, Michael Alan

Human relations in business developing interpersonal and leadership skills by Aamodt, Michael G., Raynes, Bobbie L.

One to One, B2B customer development strategies for the business to business world by Peppers, Don

The new market leaders who's winning and how in the battle for customers by Wiersema, Fred (Frederik Derk)

Human relations in business developing interpersonal and leadership skills by Aamodt, Michael G.

Human relations in business developing interpersonal and leadership skills by Aamodt, Michael G.

The relationship-based enterprise powering business success through customer relationship management by McKenzie, Ray 1946-

Emotion marketing the Hallmark way of winning customers for life by Robinette, Scott

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Customer equity building and managing relationships as valuable assets by Blattberg, Robert C. 1942-