The relational enterprise moving beyond CRM to maximize all your business relationships by Cooper, Ken

The CRM project management handbook building realistic expectations and managing risk by Gentle, Michael 1957-

Available for University of the Philippines Baguio via Gale Virtual Reference Library. Click here to access

CRM redefining customer relationship management by Peel, Jeffrey

Performance-driven CRM how to make your customer relationship management vision a reality by Brown, Stanley A. 1946-, Gulycz, Moosha

At your service by Pelayo, Janice L.

The CRM project management handbook building realistic expectations and managing risk by Gentle, Michael 1957-

Available for University of the Philippines Diliman via Gale Virtual Reference Library. Click here to access

Customer-centric product definition the key to great product development by Mello, Sheila

Emotion marketing the hallmark way of winning customers for life by Robinette, Scott

Customer relationship management creating competitive advantage through win-win relationship strategies by Storbacka, Kaj, Lehtinen, Jarmo R.

Human relations in business developing interpersonal and leadership skills by Aamodt, Michael G.