A Work of heart the effect of emotional advertising on brand credibility, and the correlation between brand credibility and consumers' purchase intent by Valenzuela, Rana Rae L.

Abstract

Consumer behavior of selected Filipino Gen Z toward meme marketing by Verano, Ma. Aura Francesca B.

Available for University of the Philippines Diliman via Digital Archives. Click here to access.

Ayoko ng Plastik exploring the influence of attitudes, norms, and perceived behavioral control on the single-use plastic avoidance behavior of Filipinos by Ferraris, Maria Felicia D.

“Pretty and productive!” an exploratory study on the viewing engagement of aesthetic study YouTube vlogs’ amongst Filipino college viewers and their study and purchasing habits... by Alvarez, Antonette Macey

Cross-sectional study of Filipino consumer perception, attitude, and purchasing patterns across different age groups regarding food packaging material by Castaneda, Carlos Joaquin R.

Available for University of the Philippines Diliman via Digital Archives. Click here to access.

An analysis of the top ten most-recalled TV ads among the different age groups in Quezon City and the relationship between brand recall and brand preference by Yap, Maricar S.

Exposure to television advertisements, and attitude, understanding, and buying behavior of children a relational study by Wright Joan Mahalia K.

A case study of Toyota's "recreating recreation" advertisement as an innovative television advertising strategy by Vigilia, Oliver A.

Factors affecting patients' drug purchasing preference for non-communicable diseases in Metro Manila by Moya, Dawn Isabelle A., Aquino, Mark Angelo A., Rios, Kirsten Denise S.

Consumer behaviour by Evans, Martin