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Available for University of the Philippines System via SpringerLink. Click here to access
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The perception of quality mapping product and service quality to consumer perceptions od Kenyon, George N., Sen, Kabir C.

Available for University of the Philippines System via SpringerLink. Click here to access
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BrainScripts for sales success 21 hidden principles of consumer psychology for winning new customers od Whitman, Drew Eric

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Consumer psychology of tourism, hospitality and leisure

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