-
1891
Bottom-of-the-pyramid organizational barriers to implementation.
Argitaratua izan da California management reviewArtikulua -
1892
Pleasurable surprises a cross-cultural study of consumer responses to unexpected incentives.
Argitaratua izan da Journal of consumer researchArtikulua -
1893
-
1894
-
1895
Disambiguating the role of ambiguity in perceptual assimilation and contrast effects.
Argitaratua izan da Journal of consumer researchArtikulua -
1896
-
1897
Networked narratives understanding word-of-mouth marketing in online communities.
Argitaratua izan da Journal of marketingArtikulua -
1898
Does exclusivity always pay off? Exclusive price promotions and consumer response.
Argitaratua izan da Journal of marketingArtikulua -
1899
-
1900