Customers rule! why the e-commerce honeymoon is over and where winning business go from here

Consumer behavior building marketing strategy by Hawkins, Del I., Best, Roger J., Coney, Kenneth A.

Economic issues for consumers by Miller, Roger LeRoy

Consumer behavior cases, concepts and readings by Gutierrez, Ben Paul B.

Emotion marketing the Hallmark way of winning customers for life by Robinette, Scott

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Consumer behavior by Hoyer, Wayne D.

Country-of-origin effects on consumer product evaluations by Verlegh, Peeter W.J

Electronic version accessible online for free

EVEolution the eight truths of marketing to women by Popcorn, Faith

Consumer behavior in travel and tourism

Youth lifestyles in a changing world by Miles, Steven