Fashion branding and consumer behaviors scientific models

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Consumer culture, modernity and identity

The Changing face of the Asian consumer insights and strategies for Asian markets av Schmitt, Bernd

The influence of materialism on consumer preferences A conjoint analysis approach av Zarco, Timothy H.

Yabang Pinoy seeks to change mindset on Filipino consumerism young org advocates quality PH-made fashion and lifestyle brands av Mañalac, Shiela

Consuming race av Pitcher, Ben

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Consumption in China how China's new consumer ideology is shaping the nation av Yu, LiAnne

An approach to product assortment planning using aggregate data av Wyson, James

How cool brands stay hot branding to Generation Y av Bergh, Joeri van den 1971-, Behrer, Mattias

Consumer's perceptions of brand origin in relation to apparel quality av Santiago, Dianna Marisse U.