The handbook of brand management scales Yazar: Zarantonello, Lia, Pauwels-Delassus, Veronique

Understanding consumer financial behavior money management in an age of financial illiteracy Yazar: Raaij, W. Fred van

Big data in practice how 45 successful companies used big data analytics to deliver extraordinary results Yazar: Marr, Bernard

Cover image

Banana production and cooperatives in the Philippines a structure for self-reliance of farmer growers under agrarian reform Yazar: Nozawa, Katsumi

Optimizing the welfare benefits from ecotourism the case of Calatagan Mangrove Forest Conservation Park Yazar: Diona, Dan Leo Z. II

UPLB students' awareness, attitudes and practices on their consumer rights and responsibilities Yazar: Mojica, Allelie Ruth T.

How cool brands stay hot branding to generation Y and Z Yazar: Bergh, Joeri van den 1971-, Behrer, Mattias

Corporate brand personality re-focus your organization's culture to build trust, respect and authenticity Yazar: Everett, Lesley

The psychology of advertising Yazar: Fennis, Bob Michaël 1968-, Stroebe, Wolfgang

Table of contents only

Bounded rational choice behaviour applications in transport

Click here to access
Click here to access thru EZproxy