Sökresultat - "Consumers"

1961

When you are what you own Do physically attractive people benefit more from owning sophisticated brands?. av Das, Enny

I publikationen International journal of advertising : quarterly review of marketing communication

Artikel

When you are what you own Do physically attractive people benefit more from owning sophisticated brands?.

1962

When good cheer goes unrequited How emotional receptivity affects evaluation. av Yih Hwai Lee

I publikationen Journal of marketing research

Artikel

When good cheer goes unrequited How emotional receptivity affects evaluation.

1963

What makes consumers willing to pay a price premium for national brands over a private labels?. av Steenkamp, Jan-Benedict E.M

I publikationen Journal of marketing research

Artikel

What makes consumers willing to pay a price premium for national brands over a private labels?.

1964

When do chief market officers affect firm value? A customer power explanation. av Boyd, D. Eric

I publikationen Journal of marketing research

Artikel

When do chief market officers affect firm value? A customer power explanation.

1965

Quantity-discount-dependent consumer preferences and competitive nonlinear pricing. av Zheyin Gu

I publikationen Journal of marketing research

Artikel

Quantity-discount-dependent consumer preferences and competitive nonlinear pricing.

1966

Making products feel special When metacognitive difficulty enhances evaluation. av Pochoptsova, Anastasiya

I publikationen Journal of marketing research

Artikel

Making products feel special When metacognitive difficulty enhances evaluation.

1967

Price-framing effects on the purchase of hedonic and utilitarian bundles. av Khan, Uzma

I publikationen Journal of marketing research

Artikel

Price-framing effects on the purchase of hedonic and utilitarian bundles.

1968

Emotionality and semantice onsets Exploring orienting. av Nielsen, Jesper H.

I publikationen Journal of marketing research

Artikel

Emotionality and semantice onsets Exploring orienting.

1969

Can uncertainty improve promotions?. av Goldsmith, Kelly

I publikationen Journal of marketing research

Artikel

1970

The service-quality-satisfaction link revisited Exploring asymmetries and dynamics. av Falk, Tomas

I publikationen Journal of the academy of marketing science

Artikel

When you are what you own Do physically attractive people benefit more from owning sophisticated brands?. av Das, Enny

When good cheer goes unrequited How emotional receptivity affects evaluation. av Yih Hwai Lee

What makes consumers willing to pay a price premium for national brands over a private labels?. av Steenkamp, Jan-Benedict E.M

When do chief market officers affect firm value? A customer power explanation. av Boyd, D. Eric

Quantity-discount-dependent consumer preferences and competitive nonlinear pricing. av Zheyin Gu

Making products feel special When metacognitive difficulty enhances evaluation. av Pochoptsova, Anastasiya

Price-framing effects on the purchase of hedonic and utilitarian bundles. av Khan, Uzma

Emotionality and semantice onsets Exploring orienting. av Nielsen, Jesper H.

Can uncertainty improve promotions?. av Goldsmith, Kelly

The service-quality-satisfaction link revisited Exploring asymmetries and dynamics. av Falk, Tomas

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