The Consumption of mass

Customers rule! why the e-commerce honeymoon is over and where winning business go from here

Consumer behavior building marketing strategy door Hawkins, Del I., Best, Roger J., Coney, Kenneth A.

Consumer behavior cases, concepts and readings door Gutierrez, Ben Paul B.

Consumer behavior door Hoyer, Wayne D.

Country-of-origin effects on consumer product evaluations door Verlegh, Peeter W.J

Electronic version accessible online for free

Consumer behavior in travel and tourism

Consumer behavior door Schiffman, Leon G.

Consumers knowledge, attitude and practice about information on food labels door Bacarro, Emily P.

Quality perceptions of Filipino fast food consumers door Cruz, Danilo Rueda 1961-