How customers think essential insights into the mind of the market by Zaltman, Gerald

Microeconomics and behavior by Frank, Robert H.

Understanding hospitality consumer by Williams, Alistair

Dealing with consumer uncertainty public relations in the food sector by Bergmann, Karin

The myth of consumerism by Lodziak, Conrad

Oddities of consumer behavior. IN Business focus [column] by Ong, Jaime

Consumer behavior and marketing strategy by Peter, J. Paul

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Table of contents

Planned versus impulse buying implications to retail search strategies by Gutierrez, Ben Paul B.

The malling culture of Quezon City by Mateo, Florinda De Fiesta

Consumer behavior buying, having, and being by Solomon, Michael R.