Islamic perspectives on marketing and consumer behavior planning, implementation, and control

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Buyer personas how to gain insight into your customers expectations, align your marketing strategies, and win more business by Revella, Adelle

Social networks and their economics influencing consumer choice by Birke, Daniel

Available for University of the Philippines Diliman via Wiley Online Library. Click here to access

Microeconomics and behavior by Frank, Robert H.

Predictive analytics and data mining concepts and practice with RapidMiner by Kotu, Vijay, Deshpande, Balachandre

Available for University of the Philippines System via ScienceDirect. Click here to access
Also available remotely for University of the Philippines System via ScienceDirect. Click here to access thru EZproxy

Buyer personas how to gain insight into your customer's expectations, align your marketing strategies, and win more business by Revella, Adele

Copy, copy, copy how to do smarter marketing by using other peoples ideas by Earls, Mark

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BrainScripts for sales success 21 hidden principles of consumer psychology for winning customers by Whitman, Drew Eric

Effects of online review valence on consumer attitudes and behavioral intentions by Zarco, Timothy H.

Masculinity, patronage politics, and the feminization of school spirit in the Ateneo-Las Salle UAAP rivalry by Lizada, Miguel Antonio N.