The persuasive strategies of online advertisements and their effect on purchase decisions of consumers af Orio, Nikka S., Rubio, Kimberly P.

Consumer resistance and monopoly behavior under franchise contestability af Fabella, Raul V.

Available for University of the Philippines - Diliman via JSTOR. Click here to access

Brands, consumers, symbols, and research / Sidney J. Levy; compiled by Dennis W. Rook af Levy, Sidney J.

Effective marketing : creating and keeping customers / William G. Zikmund, Michal d'Amico af Zikmund, William G.

Consumer behavior buying, having, and being af Solomon, Michael R.

Social influence model and electronic word of mouth pc versus mobile internet. af Okazaki, Shintaro

The effect of product placement in computer games on brand attitude and recall. af Mackay, Thomas

"Why my mother never threw anything out" the effect of product freshness on consumption. af Sen, Sankar

The distinct of cognitive busyness and need for closure on cultural differences in socially desirable responding. af Lalwani, Ashkok K.

The contrasting effects of culture on consumer tolerance interpersonal face and impersonal fate. af Haksin Chan