Understanding consumer financial behavior money management in an age of financial illiteracy door Raaij, W. Fred van

Big data in practice how 45 successful companies used big data analytics to deliver extraordinary results door Marr, Bernard

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How cool brands stay hot branding to generation Y and Z door Bergh, Joeri van den 1971-, Behrer, Mattias

Corporate brand personality re-focus your organization's culture to build trust, respect and authenticity door Everett, Lesley

Bounded rational choice behaviour applications in transport

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Social networks and their economics influencing consumer choice door Birke, Daniel

Available for University of the Philippines Diliman via Wiley Online Library. Click here to access

BrainScripts for sales success 21 hidden principles of consumer psychology for winning new customers door Whitman, Drew Eric

Consumer behavior door Kardes, Frank R., Cronley, Maria L., Cline, Thomas W. (Thomas Warren)

Consumer psychology of tourism, hospitality and leisure

Consumer engagement with the Facebook pages of the top corporations in the Philippines door Ochoa, Kathleen Tara, Ochoa, Kathleen Tara