Understanding consumer financial behavior money management in an age of financial illiteracy by Raaij, W. Fred van

Big data in practice how 45 successful companies used big data analytics to deliver extraordinary results by Marr, Bernard

Cover image

How cool brands stay hot branding to generation Y and Z by Bergh, Joeri van den 1971-, Behrer, Mattias

Corporate brand personality re-focus your organization's culture to build trust, respect and authenticity by Everett, Lesley

Bounded rational choice behaviour applications in transport

Click here to access
Click here to access thru EZproxy

Social networks and their economics influencing consumer choice by Birke, Daniel

Available for University of the Philippines Diliman via Wiley Online Library. Click here to access

BrainScripts for sales success 21 hidden principles of consumer psychology for winning new customers by Whitman, Drew Eric

Consumer behavior by Kardes, Frank R., Cronley, Maria L., Cline, Thomas W. (Thomas Warren)

Consumer psychology of tourism, hospitality and leisure

Consumer engagement with the Facebook pages of the top corporations in the Philippines by Ochoa, Kathleen Tara, Ochoa, Kathleen Tara