Showing 1 - 8 results of 8 for search '"Computer & video games."', query time: 0.02s Refine Results
  1. 1

    The effect of product placement in computer games on brand attitude and recall. by Mackay, Thomas

    Article

    The effect of product placement in computer games on brand attitude and recall.
  2. 2

    The effect of superstar software on hardware sales in system markets. by Binken, Jeroen L.G

    Published in Journal of marketing
    Article

    The effect of superstar software on hardware sales in system markets.
  3. 3

    Preferential linkage and network evolution a conceptual model and empirical test in the U.S. video game sector. by Venkotraman, N.

    Article

    Preferential linkage and network evolution a conceptual model and empirical test in the U.S. video game sector.
  4. 4

    The effect of involvement on ad judgement in a computer-mediated environment. by Nicovich, Stefan G.

    Article

    The effect of involvement on ad judgement in a computer-mediated environment.
  5. 5

    Multihoming in two-sided markets An empirical inquiry in the video game console industry. by Landsman, Vardit

    Published in Journal of marketing
    Article

    Multihoming in two-sided markets An empirical inquiry in the video game console industry.
  6. 6

    Impact of flow on recognition of and attitudes toward in-game brand placements Brand congruence and placement prominence as moderators. by Vermeir, Iris

    Article

    Impact of flow on recognition of and attitudes toward in-game brand placements Brand congruence and placement prominence as moderators.
  7. 7

    The effect of product placement on persuasion for mobile phone games. by Hui-Fei Lin

    Article

    The effect of product placement on persuasion for mobile phone games.
  8. 8

    Origin of alliance portfolios entrepreneurs, network strategies, and firm performance. by Ozcan, Pinar

    Article

    Origin of alliance portfolios entrepreneurs, network strategies, and firm performance.

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