Published in Journal of marketing

Published in International journal of advertising : quarterly review of marketing communication

Published in Journal of financial and quantitative analysis

Published in International journal of advertising : quarterly review of marketing communication

Published in Academy of management journal

Published in International journal of advertising : quarterly review of marketing communication

Published in International journal of advertising : quarterly review of marketing communication

Published in International journal of advertising : quarterly review of marketing communication

Published in Journal of consumer research

Published in The Academy of Management Perspectives