Showing 1 - 6 results of 6 for search '"Category management."', query time: 0.02s Refine Results
  1. 1

    The mere categorization effect how the presence of categories increases choosers' perceptions of assortment variety and outcome satisfaction. by Mogilner, Cassie

    Article

    The mere categorization effect how the presence of categories increases choosers' perceptions of assortment variety and outcome satisfaction.
  2. 2

    Seeking freedom through variety. by Levav, Jonathan

    Article

    Seeking freedom through variety.
  3. 3

    Smart subcategories how assortmer formats influence consumer learning and satisfaction. by Poynor, Cait

    Article

    Smart subcategories how assortmer formats influence consumer learning and satisfaction.
  4. 4

    Is retail category management worht the effect and does a category captain help or hinder)?. by Gooner, Richard A.

    Published in Journal of marketing
    Article

    Is retail category management worht the effect and does a category captain help or hinder)?.
  5. 5

    Retail choice architecture The effects of benefit- and attribute-based assortment organization on consumer perceptions and choice. by Lamberton, Cait Poynor

    Article

    Retail choice architecture The effects of benefit- and attribute-based assortment organization on consumer perceptions and choice.
  6. 6

    How important are brands? A cross-category, cross-country study. by Fischer, Marc

    Article

    How important are brands? A cross-category, cross-country study.

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