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Filipino consumers more brand loyal than global peers, Nielsen study finds
Argitaratua izan da Philippine Daily Inquirer (2013)Artikulua -
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Brand failures the truth about the 100 biggest branding mistakes of all time
Argitaratua 2011Liburua -
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Exploring brand personality congruence measurement and application in the casual dining restaurant industry
Argitaratua 2008Testu osoa
Electronic Resource -
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Beyond the brand why engaging the right customers is essential to winning in business
Argitaratua 2004Liburua -
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