Torthaí cuardaigh - "Brand loyalty."

Filipino consumers more brand loyal than global peers, Nielsen study finds de réir Lucas, Daxim L.

"Kapuso vs. Kapamilya" application of duplication of purchase law in media de réir Ilano, Arturo Benedicto

The duplication of purchase law a review of the literature de réir Ilano, Arturo M.

Beyond the brand why engaging the right customers is essential to winning in business de réir Winsor, John 1959-

Beyond the brand why engaging the right customers is essential to winning in business de réir Winsor, John 1959-

Keeping your corporate foundation compliant. de réir Haskell, Jeffrey D.

Brand failures the truth about the 100 biggest branding mistakes of all time de réir Haig, Matt

Who owns the customer? Disentangling customer loyalty in indirect distribution channels. de réir Eggert, Andreas

Lucky loyalty The effect of consumer effort on predictions of randomly determined marketing outcomes. de réir Reczek, Rebecca W.

Exploring brand personality congruence measurement and application in the casual dining restaurant industry de réir Asperin, Amelia Estepa

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