Showing 1 - 10 results of 21 for search '"Brand image."', query time: 0.02s Refine Results
  1. 1

    The importance of a general measure of brand engagement on market behavior development and validation of a scale. by Sprott, David

    Article

    The importance of a general measure of brand engagement on market behavior development and validation of a scale.
  2. 2

    Community relations 2.0 with the rise of real-time social media, the rules about community outreach have changed. by Kane, Gerald C.

    Article

    Community relations 2.0 with the rise of real-time social media, the rules about community outreach have changed.
  3. 3

    The malleable brand the role of implicit theories in evaluationg brand extensions. by Yorkston, Eric A.

    Published in Journal of marketing
    Article

    The malleable brand the role of implicit theories in evaluationg brand extensions.
  4. 4

    Energizing the reseller's sales force the power of brand identification. by Hughes, Douglas E.

    Published in Journal of marketing
    Article

    Energizing the reseller's sales force the power of brand identification.
  5. 5

    Signaling status with luxury goods The role of brand prominence. by Young Jee Han

    Published in Journal of marketing
    Article

    Signaling status with luxury goods The role of brand prominence.
  6. 6

    What makes brands elastic? The influence of brand concept and styles of thinking on brand extension evaluation. by Monga, Alokparna

    Published in Journal of marketing
    Article

    What makes brands elastic? The influence of brand concept and styles of thinking on brand extension evaluation.
  7. 7

    When you are what you own Do physically attractive people benefit more from owning sophisticated brands?. by Das, Enny

    Article

    When you are what you own Do physically attractive people benefit more from owning sophisticated brands?.
  8. 8

    Got to get you into my life Do brand personalities rub off on consumers?. by Ji Kyung Park

    Article

    Got to get you into my life Do brand personalities rub off on consumers?.
  9. 9

    Measuring the contribution of brand to shareholder value (and how to maintain or increase them). by Gerzema, John

    Article

    Measuring the contribution of brand to shareholder value (and how to maintain or increase them).
  10. 10

    Enhancing brand image via sponsorship Strength of association effects. by Zdravkovic, Srdan

    Article

    Enhancing brand image via sponsorship Strength of association effects.

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