Bilaketaren emaitzak - "Brand image."

Findu emaitzak
  1. 1

    Slogans US and EU legal protection for slogans that identity and promote the brand. nork Petty, Ross D.

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    Azala
  2. 2

    Enhancing brand image via sponsorship Strength of association effects. nork Zdravkovic, Srdan

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    Azala
  3. 3

    Got to get you into my life Do brand personalities rub off on consumers?. nork Ji Kyung Park

    Argitaratua izan da Journal of consumer research
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  4. 4

    Base-rate information in consumer attributions of product-harm crises. nork Jing Lei

    Argitaratua izan da Journal of marketing research
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  5. 5

    Measuring the contribution of brand to shareholder value (and how to maintain or increase them). nork Gerzema, John

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  6. 6

    Energizing the reseller's sales force the power of brand identification. nork Hughes, Douglas E.

    Argitaratua izan da Journal of marketing
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  7. 7

    Signaling status with luxury goods The role of brand prominence. nork Young Jee Han

    Argitaratua izan da Journal of marketing
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  8. 8

    What makes brands elastic? The influence of brand concept and styles of thinking on brand extension evaluation. nork Monga, Alokparna

    Argitaratua izan da Journal of marketing
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  9. 9

    Event-related advertising and the special case of sponsorship-linked. nork Kelly, Sarah J.

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  10. 10

    The effects of a consistent ad series on consumer evaluations a test of the repetition-variation hypothesis in a South Korean context. nork Changjo Yoo

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