Risultati della ricerca - "Brand equity."

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  1. 1

    Managing a sponsored brand The importance of sponsoship portfolio congruence. di Groza, Mark D.

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  2. 2

    A conjoint approach for consumer-and firm-level brand valuation. di Ferjani, Madina

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  3. 3

    Selling the forest, buying the trees The effect of construal level on seller-buyer price discrepancy. di Irmak, Caglar

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  4. 4

    What makes brands elastic? The influence of brand concept and styles of thinking on brand extension evaluation. di Monga, Alokparna

    Pubblicato in Journal of marketing
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  5. 5

    The effects of brand name structure on brand extension evaluations and parent brand dilution. di Sood, Sanjay

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  6. 6

    Brand portfolio promotions. di Aribarg, Anocha

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  7. 7

    Look at me! Look at me! Conspicuous brand usage self-brand connection, and dilution. di Ferraro, Rosellina

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  8. 8

    The effect of brand acquisition and disposal on stock returns. di Wiles, Michael A.

    Pubblicato in Journal of marketing
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  9. 9

    We are not the same as you and I causal effects of minor language variations on consumers' attitudes toward brands. di Sela, Amer

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  10. 10

    The repetition-break plot structure makes effective television advertisements. di Loewenstein, Jeffrey

    Pubblicato in Journal of marketing
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