Showing 1 - 8 results of 8 for search '"Brand differentiation."', query time: 0.02s Refine Results
  1. 1

    A practical guide to combining products plus services. by Shankar, Venkatesh

    Article

    A practical guide to combining products plus services.
  2. 2

    Multihoming in two-sided markets An empirical inquiry in the video game console industry. by Landsman, Vardit

    Published in Journal of marketing
    Article

    Multihoming in two-sided markets An empirical inquiry in the video game console industry.
  3. 3

    The great repeatable business model. by Zook, Chris

    Article

    The great repeatable business model.
  4. 4

    On brands and word of mouth. by Lovett, Mitchell J.

    Article

    On brands and word of mouth.
  5. 5

    Using differentiated brands to deflect exclusion and protect inclusion The moderating role of self-esteem on attachment to differentiated brands. by Dommer, Sara Loughran

    Article

    Using differentiated brands to deflect exclusion and protect inclusion The moderating role of self-esteem on attachment to differentiated brands.
  6. 6

    Distinctively different exposure to multiple brands in low-elaboration settings. by Yang, Linyun

    Article

    Distinctively different exposure to multiple brands in low-elaboration settings.
  7. 7

    Employee contributions to brand equity. by Gelb, Betsy Dubois

    Article

    Employee contributions to brand equity.
  8. 8

    How important are brands? A cross-category, cross-country study. by Fischer, Marc

    Article

    How important are brands? A cross-category, cross-country study.

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