検索結果 - "Brand choice."

Human truths that shape branding. IN Commonsense [column] 著者: Osorio, Bong R.

Essays on celebrity endorsements human and cultural branding in consumer markets 著者: Centeno, Dave De Guzman

Cyberbranding a brand building in the digital economy 著者: Breakenridge, Deirdre

Consumer's perceptions of brand origin in relation to apparel quality 著者: Santiago, Dianna Marisse U.

Differentiating major Philippine shampoo brands a quantitative study 著者: Gutierrez, Ben Paul B.

Brand-consciousness and how it affects the sales of the local clothing industry 1950-1995 著者: Pangilinan, Kathrina Asuncion L.

Cultural antecedents to contrast effects in consumer evaluation of brands and brand affiliations 著者: Dato-on, Mary Conway

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Brand marketing building winning brand strategies that deliver value and customer satisfaction 著者: Weilbacher, William M.

Brand failures the truth about the 100 biggest branding mistakes of all time 著者: Haig, Matt

Beyond branding how savvy marketers build brand equity to create products and open new markets 著者: Marconi, Joe