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Brand failures the truth about the 100 biggest branding mistakes of all time
Argitaratua 2011Liburua -
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Beating low cost competition how premium brands can responds to cut-price rivals
Argitaratua 2008Liburua -
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Differentiating among major Philippine toothpaste brands a logit modelling approach
Argitaratua 2005Liburua -
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Human truths that shape branding. IN Commonsense [column]
Argitaratua izan da Philippine Star (2005)Artikulua -
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Determinants of toothpaste brand choice in urban Philippines
Argitaratua izan da Philippine Management Review (2005)Artikulua -
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Differentiating among major Philippine toothpaste brands a quantitative study
Argitaratua 2004Liburua -
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Cultural antecedents to contrast effects in consumer evaluation of brands and brand affiliations
Argitaratua 2001Full text access requires UP Webmail login
Electronic Resource