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Modelling shampoo brand choice in Metro Manila
by
Gutierrez, Ben Paul B.
Published 2010
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A review of mathematical brand choice models
by
Gutierrez, Ben Paul B.
Published 1999
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CAMPUS
Diliman
2 results
2
DATABASE
Union Catalog (Buklod)
2 results
2
UNIT LIBRARY
Cesar E.A. Virata School of Business
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2
YEAR OF PUBLICATION
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CLASSIFICATION
H - Social Science
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SUBJECT
Brand choice
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Consumer behavior
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2
Consumers' preferences
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2
Mathematical models
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2
Motivational research (Marketing)
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1
AUTHOR
Gutierrez, Ben Paul B.
2 results
2
RESOURCE TYPE
Book
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2
LANGUAGE
English
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