The hidden persuaders by Packard, Vance Oakley 1914-

Motivation in advertising motives that make people buy by Martineau, Pierre 1905-1964

Motivation research in advertising and marketing by Smith, George Horsley

The mechanical bride folklore of industrial man by McLuhan, Marshall 1911-

The psychology of advertising by Scott, Walter Dill 1869-1955

Life after the 30-second spot energize your brand with a bold mix of alternatives to traditional advertising by Jaffe, Joseph 1970-

Advertising and the mind of the consumer what works, what doesn't, and why by Sutherland, Max, Sylvester, Alice K.

A Work of heart the effect of emotional advertising on brand credibility, and the correlation between brand credibility and consumers' purchase intent by Valenzuela, Rana Rae L.

Abstract

Bida ang pag-ibig the construction and commodification of the notion of love in kwentong Jollibee advertisements by Sumo, Vheana Kristelle P.