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Advertising media models a practical guide
by
Rust, Roland T.
Published 1986
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2
A comparative study of media exposure models
by
Chandon, Jean-Louis
Published 1986
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CAMPUS
Diliman
2 results
2
DATABASE
Union Catalog (Buklod)
2 results
2
UNIT LIBRARY
College of Media and Communication
2 results
2
YEAR OF PUBLICATION
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CLASSIFICATION
H - Social Science
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2
SUBJECT
Advertising media planning
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2
Mathematical models
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2
Data processing
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1
AUTHOR
Chandon, Jean-Louis
1 results
1
Rust, Roland T.
1 results
1
RESOURCE TYPE
Book
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2
LANGUAGE
English
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