Published in Harvard Business Review

Published in International journal of advertising : quarterly review of marketing communication

Published in International journal of advertising : quarterly review of marketing communication

Published in International journal of advertising : quarterly review of marketing communication

Published in Journal of consumer research : an interdisciplinary quarterly

Published in Harvard Business Review

Published in International journal of advertising : quarterly review of marketing communication

Published in International journal of advertising : quarterly review of marketing communication

Published in International journal of advertising : quarterly review of marketing communication

Published in International journal of advertising : quarterly review of marketing communication