Résultat(s) 121 - 130 résultats de 142 pour la requête '"Advertising campaign."', Temps de recherche: 0,02s Affiner les résultats
  1. 121

    What matters most in advertising campaigns? The relative effect of media expenditure and message content strategy. par Van den Putte, Bas

    Article

    What matters most in advertising campaigns? The relative effect of media expenditure and message content strategy.
  2. 122

    Real women on real beauty self-discrepancy, internalisation of the thin ideal... par Bissell, Kimberly

    Article

    Real women on real beauty self-discrepancy, internalisation of the thin ideal...
  3. 123

    Children's understanding of advertisers' persuasive tactics. par Rozendaal, Esther

    Article

    Children's understanding of advertisers' persuasive tactics.
  4. 124

    The curious case of behavioral backlash Why brands produce priming effects and slogans produce reverse priming effects. par Laran, Juliano

    Article

    The curious case of behavioral backlash Why brands produce priming effects and slogans produce reverse priming effects.
  5. 125

    Seeding strategies for viral marketing An empirical comparison. par Hinz, Oliver

    Publié dans Journal of marketing
    Article

    Seeding strategies for viral marketing An empirical comparison.
  6. 126

    Measuring and managing returns from retailer customized coupon campaigns. par Venkatesan, Rajkumar

    Publié dans Journal of marketing
    Article

    Measuring and managing returns from retailer customized coupon campaigns.
  7. 127

    Go green! Should environmental messages be so assertive. par Kronrod, Katherine

    Publié dans Journal of marketing
    Article

    Go green! Should environmental messages be so assertive.
  8. 128

    Missing ingredients in cause-related advertising The right formula of execution style and cause framing. par Chun-Tuan Chang

    Article

    Missing ingredients in cause-related advertising The right formula of execution style and cause framing.
  9. 129

    Fair and lovely Building an integrated model to examine how peer influence mediates the effects of skin-lightening advertisements on college women in Singapore. par Chia, Stella C.

    Article

    Fair and lovely Building an integrated model to examine how peer influence mediates the effects of skin-lightening advertisements on college women in Singapore.
  10. 130

    Creativity in advertising When it works and when it doesn't. par Reinartz, Werner

    Article

    Creativity in advertising When it works and when it doesn't.

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