Diliman 2,468 Baguio 159 Tacloban 62 Manila 43 Pampanga 41 Olongapo 5

Union Catalog (Buklod) 1,897 Index to Philippine Newspapers (IPN) 803 Index to Philippine Periodicals (IPP) 80

College of Mass Communication 643 College of Fine Arts 432 Cesar E.A. Virata School of Business 320 Diliman Main Library: Serials Section 314 UP Baguio Main Library 146 Asian Institute of Tourism 123 College of Home Economics 77 UP Tacloban Library 62 UP Diliman Extension Program in Pampanga 55 Diliman Main Library: Info. Services & Instruction Section 53 College of Arts and Letters 45 Diliman Main Library: Social Sciences Section 45 Diliman Main Library: University Archives 43 School of Economics 40 College of Education 39 College of Arts and Sciences Library 31 Diliman Main Library: Filipiniana Books Section 30 School of Library and Information Studies 19 Technology Management Center 18 College of Architecture 15 Graduate Resource Center 14 College of Law 12 College of Engineering Library II 10 College of Engineering Library I 9 School of Labor and Industrial Relations 9 National College of Public Administration and Governance 8 Asian Center 7 College of Pharmacy Library 6 UP Diliman Extension Program in Olongapo 5 College of Human Kinetics 4 see all ...

H - Social Science 1,252 L - Education 298 T - Technology 64 P - Language and Literature 61 N - Fine Arts 41 Z - Library Science 31 J - Political Science 20 V - Naval Science 13 M - Music 12 K - Law 10 A - General Works 8 G - Geography, Anthropology, Recreation 8 D - World History 7 C - Historical Sciences 6 F - General American History 3 B - Philosophy, Psychology, Religion 2 E - United States History 1 R - Medicine 1 see all ...

Advertising 1,519 Advertising, Political 183 Marketing 176 Television advertising 130 Advertising campaigns 103 Advertising copy 89 Advertising layout and typography 84 Internet advertising 75 Sales promotion 75 Management 73 Advertising media planning 72 Social aspects 65 Brand name products 62 Communication in marketing 59 Commercial art 54 Internet marketing 54 Advertising agencies 49 History 48 Philippine Association of National Advertisers 46 Psychological aspects 44 Mass media 39 Branding (Marketing) 35 Political advertising 35 Anniversaries, etc 34 Philippines 34 Tourism 34 Advertising industry 33 Cigarettes 33 Advertising Board of the Philippines 32 Broadcast advertising 31 see all ...

Arens, William F. 20 Pe, Roger 20 University of the Philippines Diliman College of Mass Communication 18 Belch, Michael A. 14 Shimp, Terence A. 12 Burton, Philip Ward 1910- 11 Jewler, A. Jerome 11 Bovee, Courtland L. 10 Ries, Al 10 Aitchison, Jim 9 Barban, Arnold M. 9 Book, Albert C. 9 Espino, Margie Quimpo 9 Kleppner, Otto 1899- 9 Moriarty, Sandra E. 9 Purvis, Scott C. 9 Rapp, Stan 9 Russell, J. Thomas 9 San Valentin, Marc J. 9 Trout, Jack 9 David, Rina Jimenez 8 Guerrero, Angel V. 8 Lane, W. Ronald 8 Schultz, Don E. 8 University of the Philippines. College of Mass Communication 8 Weilbacher, William M. 8 Wells, William 1926- 8 Allen, Chris T. 7 Burnett, John 1944- 7 Collins, Thomas L. 7 see all ...

Book 1,500 Article 883 Thesis 331 Visual Material 22 Electronic Resource 19 Analytics 18 Continuing Resource 7 see all ...

English 2,668 Filipino 83 German 4 Spanish 3 French 2 Italian 2 Japanese 2 see all ...