Advertising a cultural economy by McFall, Liz

Diversity in advertising broadening the scope of research directions

Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Designing and producing the television commercial by Elin, Larry

Research on advertising content, uses, and effects.

Transit advertising sales agreements Joseph A. Caruso ... [et al.]. by Schaller, Bruce

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Spin and sell how political ads shaped the 2004 elections by Gloria, Glenda M.

Cutting edge advertising how to create the world's best print for brands in the 21st century by Aitchison, Jim

Advertising a cultural economy by McFall, Liz

Dry by Burroughs, Augusten