International journal of advertising quarterly review of marketing communication.

Filipino labels expand marketing. per Gonzales, David

My royal highness a narrative and content analysis of Disney's Princess Magazine per Yasuda, Kumiko Mae Lacson

Reaching for the sun a multi-method approach to the creative techniques and styles employed by the Adboards' 1998 Araw Values Awardees for Best Print Advertisements per Alto, Jhoany O.

History in a bottle a textual analysis of San Miguel Beer Television advertisements from 1970 to 1999 as a reflection of the Filipinos' history per Calilung, Ma. Sinagtala G.

Ay, ano yan? an analysis of gay oriented commercials per Wright, Mutya Erika Joy K. 1981-

Bilib ka ba? Bili na! factors affecting television viewing and consumer behavior per Arinuelo, Lileth L.

The Possible existence of the millennium television advertisements per Benemerito, Annabelle Monje 1979-

Empowerment for sale feminist representations of women in Dove real beauty commercials per Heramia, Alyanna Cecilia O. 1996-

The journal of product & brand management.

Available for UP System via Emerald eJournals Premier