Published in Journal of marketing research

Published in MIT Sloan management review

Published in Harvard Business Review

Published in International journal of advertising : quarterly review of marketing communication

Published in International journal of advertising : quarterly review of marketing communication

Published in International journal of advertising : quarterly review of marketing communication

Published in International journal of advertising : quarterly review of marketing communication

Published in International journal of advertising : quarterly review of marketing communication

Published in International journal of advertising : quarterly review of marketing communication

Published in International journal of advertising : quarterly review of marketing communication