Showing 3,141 - 3,150 results of 3,381 for search '"Advertisers."', query time: 0.02s Refine Results
  1. 3141

    The "I" of the beholder How gender differences and self-referencing influence charity advertising. by Chun-Tuan Chang

    Article

    The "I" of the beholder How gender differences and self-referencing influence charity advertising.
  2. 3142

    Mixing advertising and editorial content in radio programmes Appreciation and recall of brand placements versus commercials. by Van Reijmersdal, Eva A.

    Article

    Mixing advertising and editorial content in radio programmes Appreciation and recall of brand placements versus commercials.
  3. 3143

    Interplay of message framing, keyword insertion and levels of product involvement in click-through of keyword search ads. by Chan Yun Yao

    Article

    Interplay of message framing, keyword insertion and levels of product involvement in click-through of keyword search ads.
  4. 3144

    Investigating generational differences in e-WOM behaviours For advertising purposes, doex X=Y?. by Strutton, David

    Article

    Investigating generational differences in e-WOM behaviours For advertising purposes, doex X=Y?.
  5. 3145

    Competing for consumer memory in television advertising An empirical examination of the impacts of non-editorial clutter on brand memory in mega event broadcasts. by Yongick Jeong

    Article

    Competing for consumer memory in television advertising An empirical examination of the impacts of non-editorial clutter on brand memory in mega event broadcasts.
  6. 3146

    Context effects of TV programme induced interactivity and telepresence on advertising responses. by Cauberghe, Verolien

    Article

    Context effects of TV programme induced interactivity and telepresence on advertising responses.
  7. 3147

    Diffusion of account planning in Indian ad agencies An organisational perspective. by Patwardhan, Padmini

    Article

    Diffusion of account planning in Indian ad agencies An organisational perspective.
  8. 3148

    The repetition-break plot structure makes effective television advertisements. by Loewenstein, Jeffrey

    Published in Journal of marketing
    Article

    The repetition-break plot structure makes effective television advertisements.
  9. 3149

    Seeding strategies for viral marketing An empirical comparison. by Hinz, Oliver

    Published in Journal of marketing
    Article

    Seeding strategies for viral marketing An empirical comparison.
  10. 3150

    Evidence-based advertising An application to persuasion. by Armstrong, J. Scott

    Article

    Evidence-based advertising An application to persuasion.

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