Fashion and social media marketing a descriptive study of fashion advertising media in the age of Web 2.0 by Occenola, Pauline Gel C.

A descriptive study on the influence of print advertising elements on selected consumers of clothing by Viron, Charles B.

Advertising, the media and globalisation a world in motion by Sinclair, John 1944-

Graphic design basics by Arntson, Amy E.

Ad critique how to deconstruct ads in order to build better advertising by Tag, Nancy R.

The advertising concept book think now, design later by Barry, Pete

Zac Efron to endorse local brand

This was first heard live on air at DZUP 1602 AM. Podcast uploaded at iskwiki. Click to listen

Modern women attack a postfeminist study of the portrayal of women in whitening lotion commercials in the Philippines by Rollorata, Ronessa Eval 1991-

Using qualitative research in advertising strategies, techniques, and applications

The copywriter's toolkit the complete guide to strategic advertising copy by Berman, Margo 1947-

Table of contents only