Advertising and promotion an integrated marketing communications perspective by Belch, George E. (George Edward) 1951-, Belch, Michael A.

Advertising & IMC principles & practice by Moriarty, Sandra E. (Sandra Ernst), Mitchell, Nancy 1950-, Wells, William 1926-

Advertising and integrated brand promotion by O'Guinn, Thomas C., Allen, Chris T., Semenik, Richard J., Scheinbaum, Angeline Close

Constructing celebrities as political endorsers parasocial acts, cultural power, and cultural capital by Centeno, Dave De Guzman

Admen, mad men and the real world of advertising essential lessons for business and life by Marinaccio, Dave

Copy, copy, copy how to do smarter marketing by using other peoples ideas by Earls, Mark

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Eggs definitely good for daily consumption by Yap, Julio P., Jr

The embodiment of the new woman advertisements’ mobilization of women’s bodies through co-optation of feminist ideologies by Baldo-Cubelo, Julienne Thesa Y.

Embedded advertising in Rated K the political economy of magazine talk show by Pabellano, Princess Catherine L.

The Wiley Blackwell encyclopedia of consumption and consumer studies