Social media strategy marketing and advertising in the consumer revolution by Quesenberry, Keith A. 1971-

Celebrities' parasocial interaction and relationships predictor of voting preference towards endorsed political candidates by Centeno, Dave De Guzman

Successful management in the digital age by Harte, John 1925-

The psychology of advertising by Fennis, Bob Michaël 1968-, Stroebe, Wolfgang

Table of contents only

Ugnayan.

Seducing strangers how to get people to buy what you're selling by Weltman, Josh

Advertising and hotel management.

Ad-girl-tisement a descriptive study on women representation in selected tv commercials and its influence on the self-concept of Filipina adolescents by Magpayo, Christine Joy A.

Humanizing big data marketing at the meeting of data, social science and consumer insight by Strong, Colin

M advertising by Arens, William, Schaefer, David H., Weigold, Michael F.