How advertising works the role of research

The business of children's entertainment by Pecora, Norma Odom

Advertising prescription-drug sales soar with help of ads by Freudenheim, Milt

And now, a word about today's TV commercials by Mananquil, Millet M.

Creative strategy in advertising by Jewler, A. Jerome

The effect of price advertising on prices evidence in the wake of 44 liquormart by Milyo, Jeffrey

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Empirical implications of physician authority in pharmaceutical decisionmaking by Stern, S.

Ethics in advertising a summary of the documents issued by the Pontifical Council for Social Communications

Developmental advertising solution to society's moral degeneration by Ojimba, Edmund N.

The language of advertising written texts by Goddard, Angela 1954-