Advocacy advertising by Garcia, Leonardo R.

Uncover the hidden power of television programming and get the most from your advertising budget by Clancy, Kevin J. 1942-

Cutting edge advertising how to create the world's best print for brands in the 21st century by Aitchison, Jim

Contemporary advertising by Arens, William F.

Advertising copywriting by Burton, Philip Ward 1910-

Contemporary advertising by Arens, William F.

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Table of contents

Santiago & Puno FCB a strong, solid partnership

On turning forty

Classified and readers attracted to idea of getting something for nother. IN Todfay's weekender by Hubler, Eric

Advertising the cola wars by Hays, Constance L.