Integrated marketing communication advertising and promotion in a digital world by Juska, Jerome M.

Social media marketing by Tuten, Tracy L. 1967-, Solomon, Michael R.

Tap unlocking the mobile economy by Ghose, Anindya

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Ogilvy on advertising in the digital age by Young, Miles

Building a storybrand clarify your message so customers will listen by Miller, Donald 1971-

The participation game by Cohen, Norty

Fashionable childhood children in advertising by Vanska, Annamari

Kapwako promoting Filipino identitty and pride in being Filipino to university students through an interactive campaign strategy by Abesamis, Suzanne Gabriele

Advertising creative strategy, copy, design by Altstiel, Tom, Grow, Jean

The media handbook a complete guide to advertising media selection, planning, research, and buying