The material child growing up in consumer culture 著者: Buckingham, David 1954-

Marketing and advertising with a conscience 著者: Archilla, Willy E.

Pervasive advertising

Available for University of the Philippines Diliman via SpringerLink. Click here to access

Contemporary advertising and integrated marketing communications 著者: Arens, William F.

Which ad pulled best? 20 case histories on how to write and design ads that work 著者: Purvis, Scott

How to make a benta anecdotes, lectures and articles from the advertising wars 著者: Macabenta, Greg B.

Which ad pulled best? 20 case histories on how to write and design ads that work

The fundamentals of creative advertising 著者: Burtenshaw, Ken

Yummy discourse a feminist discourse analysis of advertisements in selected Yummy Magazine issues 著者: Garcia, Krisel D.

Comelec comes up with campaign guidelines 著者: Crisostomo, Sheila