Newsjacking the Urgent Genius of real-time advertising by Hunter, Grant, Burkhart, Jon (Creative consultant)

Design for media a handbook for students and professionals in journalism, PR and advertising by Hand, Di, Middleditch, Steve

Advertising creative strategy, copy, design by Altstiel, Tom, Grow, Jean

Public communication campaigns

Promotional cultures the rise and spread of advertising, public relations, marketing and branding by Davis, Aeron

Advertising, promotion, and other aspects of integrated marketing communications by Shimp, Terence A., Andrews, J. Craig

Creativity and advertising affect, events and process by McStay, Andrew 1975-

Advertising and brand management.

Introducing: culture identities design for museums, theaters and cultural institutions

Spaces for stardom urban spatial practice and the feminization of Flânerie in the SMDC advertising campaign by Sarmiento, Maria Alicia A.

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