Publicity on the Internet creating successful publicity campaigns on the Internet and the commercial online services door O'Keefe, Steve 1959-

Table of Contents

Advertising, promotion, and supplemental aspects of integrated marketing communications door Shimp, Terence A., Shimp, Terence A.

Advertising research theory and practice door Davis, Joel 1950-

Advertising communications & promotion management door Rossiter, John R.

Looking into intranets and the internet advice for managers door Rosen, Anita

Accountable advertising a handbook for managers and analysts door Broadbent, Simon

Social communication in advertising : persons, products and images of well-being / William Leiss, Stephen Kline and Sut Jhally door Leiss, William

Technological innovation in the Philippine advertising industry door Zamora, Elvira A.

Capitalism an ethnographic approach door Miller, Daniel 1954-

Advertising communications & promotion management door Rossiter, John R.