Advocacy advertising Tekijä Garcia, Leonardo R.

Uncover the hidden power of television programming and get the most from your advertising budget Tekijä Clancy, Kevin J. 1942-

Cutting edge advertising how to create the world's best print for brands in the 21st century Tekijä Aitchison, Jim

Contemporary advertising Tekijä Arens, William F.

Advertising copywriting Tekijä Burton, Philip Ward 1910-

Contemporary advertising Tekijä Arens, William F.

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Table of contents

Santiago & Puno FCB a strong, solid partnership

On turning forty

Classified and readers attracted to idea of getting something for nother. IN Todfay's weekender Tekijä Hubler, Eric

Advertising the cola wars Tekijä Hays, Constance L.