DOJ to probe fund misuse in infomercials by De Vera, Evangeline

100 great copywriting ideas from leading companies around the world by Maslen, Andy

Marketing today's academic library a bold new approach to communicating with students by Mathews, Brian (Brian Scott)

Available for University of the Philippines System via IG Library. Click here to access

Web copy that sells the revolutionary formula for creating killer copy that grabs their attention and compels them to buy by Veloso, Maria

Available for University of the Philippines System via IG Library. Click here to access

Ads to icons how advertising succeeds in a multimedia age by Springer, Paul

Available for University of the Philippines System via IG Library. Click here to access

The 2nd integrated and marketing communications effectiveness awards 2007 winning case studies

Essentials of contemporary advertising by Arens, William F., Schaefer, David H., Weigold, Michael F. 1958-

Tugging on taglines a speech act analysis of alcoholic beverage advertisements on television by Galicia, Michelly P., Reyes, Glenn Arvin R.

Digital signage broadcasting content management and distribution techniques by Lundström, Lars-Ingemar

Table of contents only

Violations of cigarette ad ban slammed by Crisostomo, Sheila