X perfect 10 a decade of creativity in Philippine advertising.

Introduction to advertising and promotion an integrated marketing communications perspective by Belch, George E. (George Eugene)

Political advertising in Western democracies parties & candidates on television

Creative strategy in advertising by Jewler, A. Jerome

Dictionary of marketing and advertising by Rosenberg, Jerry Martin

Introduction to advertising and promotion by Belch, George E.

Advertising principles and practice by Wells, William 1926-

Writing high-tech copy that sells by King, Janice M.

AMA complete guide to small business advertising by Vitale, Joseph G.

Direct marketing rules of thumb 1,000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program by Bodian, Nat G. 1921-

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