Publicity on the Internet creating successful publicity campaigns on the Internet and the commercial online services Por O'Keefe, Steve 1959-

Table of Contents

Advertising, promotion, and supplemental aspects of integrated marketing communications Por Shimp, Terence A., Shimp, Terence A.

Advertising research theory and practice Por Davis, Joel 1950-

Advertising communications & promotion management Por Rossiter, John R.

Looking into intranets and the internet advice for managers Por Rosen, Anita

Accountable advertising a handbook for managers and analysts Por Broadbent, Simon

Social communication in advertising : persons, products and images of well-being / William Leiss, Stephen Kline and Sut Jhally Por Leiss, William

Technological innovation in the Philippine advertising industry Por Zamora, Elvira A.

Capitalism an ethnographic approach Por Miller, Daniel 1954-

Advertising communications & promotion management Por Rossiter, John R.