How advertising works the role of research

The business of children's entertainment por Pecora, Norma Odom

Advertising prescription-drug sales soar with help of ads por Freudenheim, Milt

And now, a word about today's TV commercials por Mananquil, Millet M.

Creative strategy in advertising por Jewler, A. Jerome

The effect of price advertising on prices evidence in the wake of 44 liquormart por Milyo, Jeffrey

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Empirical implications of physician authority in pharmaceutical decisionmaking por Stern, S.

Ethics in advertising a summary of the documents issued by the Pontifical Council for Social Communications

Developmental advertising solution to society's moral degeneration por Ojimba, Edmund N.

The language of advertising written texts por Goddard, Angela 1954-