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Pictorial metaphor in advertising
por
Forceville, Ch. (Charles)
Publicado 1996
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Promotional culture advertising, ideology, and symbolic expression
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Wernick, Andrew
Publicado 1991
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The codes of advertising fetishism and the political economy of meaning in the consumer society
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Jhally, Sut
Publicado 1990
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The codes of advertising fetishism and the political economy of meaning in the consumer society
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Jhally, Sut
Publicado 1987
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The codes of advertising fetishism and the political economy of meaning in the consumer society
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Jhally, Sut
Publicado 1987
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The codes of advertising fetishism and the political economy of meaning in the consumer society
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Jhally, Sut
Publicado 1987
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Symbolism in advertising
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